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"Professionals need better circle management to deepen their customer engagement through enhanced segmentation."
Google+ Brand Pages have marketers anticipating a better platform for marketing than Facebook. Key features like Circles will deliver stronger brand experiences through targeted messaging. Marketers will need more than simple circles and
Users are thrilled with Circles but they are quickly realizing they need much more. Representing real world relationships with circles without the ability to aggregate and filter is both frustrating and time consuming.
“Users want a faster way to add contacts to multiple circles and the ability to combine circles to model real world groups.”